Steering Committee

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Alia Lamborghini

Vice President, Sales – Millennial Media

Alia Lamborghini leads Millennial Media’s South and Central Regions, where she is responsible for mobile strategy and business development for clients such as Bank of America, Coca-Cola, Delta Airlines and Samsung Mobile. Alia joined Millennial in January 2010 after spending eight years as a sales executive with and AOL. Alia is active in the mobile marketing community in Atlanta and is the current chair of the Mobile Marketing group within AIMA as well as a steering committee member of Digital Divas Atlanta. Alia grew up in the Boston area, has a B.A. in journalism from the University of Maryland, and resides in sunny Atlanta with her husband Andrew and children Harry, Teddy and Rosalie.

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Nicola Smith

Vice President, Innovation – Engauge

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around first-to-market opportunities in social media, mobile marketing and content development, gestural and touch-based interfaces, augmented reality, and DOOH. Her innovative client work has included projects for Verizon Wireless, Maybelline, Coca-Cola, PUMA, Microsoft, 20th Century Fox, Nestle, GE, Carter’s, Chick-fil-A, Toyota and HP.

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Follow: @Nicola_Smith22

Tara Scarlet

Senior Manager, Consumer Relationship Marketing & Mobile Marketing

Tara Scarlett combines the art of marketing with the science of data. With over 17 years of marketing experience, she excels at visualizing possibilities, defining approaches, and making programs come to life with both purpose and value for the brand as well as the consumer/customer. Scarlett leads teams in designing and launching precision marketing programs focused on building stronger relationships between brand and consumer through innovative technologies like mobile and digital. As both a great connector and teacher she has consistently proven her business value on the agency side, for brands like AT&T, Bloomingdales, Cetaphil, and Marriott, and on the client side with The Coca-Cola Company.

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Follow: @scarletttara

Kathleen Morris

Director of Marketing – Millennial Media
Kathleen Morris is a marketing consultant with over ten years in digital marketing experience for companies like AOL, and Cardlytics. Most recently, Kathleen served as Director of Marketing for Millennial Media. Kathleen is passionate about supporting and empowering females of all ages. In

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addition to serving as Board Member for Digital Divas ATL, Kathleen is also is a coach for Girls on the Run Atlanta, an after-school program mentoring girls in grades 3-5 on the importance of living a healthy and active lifestyle. Kathleen is also a certified Pilates instructor and triathlete, and most importantly, new mother. Kathleen received her B.A. in Communications and Marketing from Loyola University.

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Follow: @kathleenbmorris

Karen Oettl

Brand Manager – Sprite, The Coca-Cola Company

Karen Oettl is an experienced brand builder and has spent her entire career growing some of North America’s favorite beverage & food brands. She joined the Coca-Cola Company in February 2010, as the Brand Manager of Citrus Brands (Mello Yello, Vault & Fresca). She currently works as Sprite Brand Manager, with a focus on growing the family shopper segment and leading the Sprite social and digital strategies from a brand perspective. Prior to joining Coca-Cola, Karen worked in brand management at Kraft Foods and Unilever, working on flagship brands like Oreo Cookies and Kraft Mac ‘n Cheese, and Knorr soups.

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Karen has a honors bachelor of commerce from Queen’s University in Kingston, Ontario and although Karen grew up in Vermont, she considers herself a transplant of Canada. She lives in Atlanta with her husband, Alex.


Follow: @karenoettl

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Senior Account Executive – ChoiceStream

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Susan has her MBA from University of Alabama, Birmingham and her undergraduate degree from Auburn University.



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